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September 2013

Colin Kaepernick shaved eyebrow in great EA Sports marketing ploy

Colin Kaepernick “shaved” off one of his eyebrows after losing a bet to Russell Wilson over the Seattle Seahawks-San Francisco 49ers game on Sunday night, but it was all done as part of a brilliant marketing scheme by EA Sports. Kaepernick and Wilson starred in a commercial over the offseason promoting EA Sports’ NFL video game Madden 25. While they made the commercial, they also recorded a bit where they bet each other …Read More

Why Your Business Should Never Take a Vacation from Facebook

Last week, Time magazine published an article that looked at why people quit Facebook. The researchers who inspired the story found that most of the 310 people had participated in a survey about a QuitFacebookDay campaign (72 percent) were men. The top reason they cited for leaving was “concern about privacy.” We recently “quit” Facebook, too — for a whole week! — because we wanted to see what it would do to our engagement. …Read More

The Top 7 Online Marketing Trends That Will Dominate 2014

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience …Read More

Why Won’t My New Website Rank?

Launching a new business website is exciting.  People are looking for information online and building a website is the first step towards improving your visibility.  When you launch a new site, you can really take the website in any direction.  It’s a smart idea to consider on-site search engine optimization right from the start by getting insights from an SEO consultant.  However, it’s necessary to understand that no matter how …Read More

6 Ways to Increase the Marketing Effectiveness of your Facebook Page – Infographic

Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook!  It seems that marketing with Facebook will provide you with the means to reach and engage with all of them. My quiet observation of  businesses and brands displays to me …Read More

Apple vs. Samsung: Why ‘Cool’ Isn’t Enough to Win

This battle won’t be won by the hippest brand. As Samsung shows, hustle and hard work matter more against an entrenched competitor. The newest pundit meme in high tech is wondering whether Samsung is out-cooling Apple in consumer electronics, as the South Korean manufacturer takes a market share league. The Wall Street Journal asks, “Has Apple Lost Its Cool to Samsung?” CNBC asks “Who’s Cooler Now?” Kudos to Forbes contributor Larissa Faw who at least asked …Read More

How Much Time Does Social Media Marketing Really Take?

I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.”  Then, an already over-extended individual is suddenly charged with getting 1000 …Read More

100 Must-Have Free Fonts For Commercial And Personal Use

Each time a designer starts work on a new design, there is always a big problem: a lack of high-quality materials, such as fonts, icons, images etc. Of course, you can create a font that will properly fit the design you created, but it’s not a good idea since font creation takes a lot of time, which is never enough when you have to work within a deadline. The solution is simple: you can use ready-made free fonts. There are …Read More

Why Your Mobile App Sucks And Will Never Sell

Peter Drucker once wrote: “because its purpose is to create a customer, the business has two — and only two — functions: marketing and innovation.” These words hold true for any business, including mobile apps. If you’re building a mobile app to become a successful business, you have to do two things right: innovate and reach out to customers effectively for your story to be bought into. There are many deal-breakers, but these six mistakes …Read More

Half Your Website’s Bounce Rate in 60 Seconds

What is bounce rate and why should you care about it? Bounce rate is the percentage of visitors to your site that only visit one page on your site then leave. The average for most sites is between 40% and 60% according to Google. The lower your bounce rate is the longer your potential customers or subscribers will be sticking around on your site. If they’re sticking around it means …Read More