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October 2013

Creativity Tips From 5 World-Famous Artists: Lesson for Leaders

Think Salvador Dali or Vincent Van Gogh have nothing to do with the world of business? Think again. 1. Michelangelo Buonarroti (1475-1564) Michelangelo needed very little sleep and was usually so drawn up in his work that he would spend weeks in the same clothes and shoes. His servant reported that when Michelangelo did take off his shoes, the skin on his feet would peel off like a snake’s. Michelangelo …Read More

Is Facebook Really a Failure to Marketers?

What seems to be an unfair review of Facebook’s marketing platform by respected research firm Forrester has been making the media rounds. In an open letter to Facebook’s CEO Mark Zuckerberg, Forrester’s vice president and principal analyst Nate Elliot takes aim at the social network’s value for marketers. With the opening sentence, “Facebook is failing marketers,” Elliot delves into why Facebook has been a less than stellar social platform for these folks.  …Read More

Are Your Fans Among the Most Social on Facebook? (Infographic)

In addition to dressing a bit more smartly, we could all take another cue from the fashion industry–namely, how to boost Facebook engagement. Fashion-savvy brands have the strongest and most social communities on Facebook, according to an infographic from Socialbakers. Measuring activity from 5,000 Facebook users during one month, the graphic shows that fans of fashion, automobile, and e-commerce pages take the top three spots when it comes to total interactions, …Read More

It’s Over For Paid Apps, With A Few Exceptions

Is it over for paid mobile apps? That’s the general thinking these days, as the App Stores fill up with “good enough” alternatives to paid apps, while major publishers game the charts with free offerings that make millions which can then be used for their ongoing user acquisition efforts. That’s one of the reasons why the top charts of the App Store have gotten so difficult to break into for new publishers today, …Read More

Connecting with Your Customer: Featuring Ted Rubin [VIDEO]

Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the …Read More