Go to Top

December 2013

Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

Customer service is all about ‘convenience.’ Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn’t to grab your telephone, your preferred ‘go to’ is the internet . In that case, live chat and social media customer service, are a company’s way to go! In the case of Royal Bank of Scotland, …Read More

Google Destroys Rap Genius Search Rankings As Punishment For SEO Spam, But Resolution In Progress

Google hit back hard today after it learned lyrics site Rap Genius had been using dubious SEO tricks to attain top spots in search results. Now RapGenius.com doesn’t appear on the first page of results for a search of “Rap Genius”, and popular queries like “Jay-Z Holy Grail Lyrics” don’t bring up the startup like they used to. [Update: But the two companies are working on a resolution.] Founded in 2009, Rap Genius is a …Read More

Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile? A great LinkedIn company profile can complement your website and allows you …Read More

Why ‘Voice Search’ Will Change Your SEO And Content Marketing

In November Google launched their voice-activated search for laptops and PC’s. Voice search has been around for a while on mobile devices, most notably Siri on iPhones and now it is on your PC. Voice search is most definitely coming of age and it has implications for both SEO and content marketing. Those of you on Chrome will probably already be aware of the ‘search by voice’ icon that has …Read More

How Social Proof Killed the Sales Funnel (and Reinvented It)

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos. Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words …Read More

Why Do I Need An Animated Web Video?

Because Video Increases Conversions! Here are some stats about Video and Site Conversions Visitors who view product videos are 64-85% more likely to purchase after watching a video. People stay on a webpage with a video two minutes longer than on one with no video. Internet Retailer, April 2010 Internet Retailer reports that shoppers who viewed video on stacks and stacks product pages are 144% more likely to “add to cart”than other shoppers. Internet Retailer, …Read More

Company’s Amazing Reply to a Raging Customer Has Fans and Orders Pouring In ‘Family first, product second’

Every once in a while, giving a foul-tempered customer a public skewering can be good for business. At least that seems to be the lesson of Liberty Bottleworks, whose polite but eviscerating reply to a Facebook complaint has gone viral and generated vocal support for the small business. Although the original conversation has since been removed from the Washington-based company’s Facebook page, a screenshot that’s been widely passed around online …Read More

The 5 Best Instagram Ads

Since being introduced early last month, Instagram ads have infiltrated users streams and now are being published nearly once a day. Here is a look at the 5 best Instagram ads so far: 5. Lexus Lexus used Instagram ads to highlight and bring more attention to it’s existing #LexusLens campaign as they took pictures of various Lexus cars on roadtrips across the nation. This is a great strategy for brands to emulate in future …Read More

Are You ‘Layering’ SEO? You Should Be.

SEO isn’t what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to …Read More