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March 2014

10 brands’ terrible tech blunders (and how to avoid them)

To paraphrase a song lyric: Onto every brand, some rain may fall. Avoiding an embarrassing brand storm starts with meticulous attention on all fronts: planning, production, and marketing all the way through the fine details such as server architecture, and logo fonts. Don’t think it can happen to you? Even the smallest oversight can snowball. Below, we call out infamous tech branding glitches and offer remedies to keep you off …Read More