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The 5 Best Instagram Ads

Since being introduced early last month, Instagram ads have infiltrated users streams and now are being published nearly once a day. Here is a look at the 5 best Instagram ads so far:

5. Lexus

Lexus used Instagram ads to highlight and bring more attention to it’s existing #LexusLens campaign as they took pictures of various Lexus cars

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Are You ‘Layering’ SEO? You Should Be.

SEO isn ‘t what it used to be.

Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically

That’ s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to fuel a rise in organic visibility.

The credit for this idea has to go to Rand Fishkin, CEO at search-software company Moz.

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Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO

With mobile traffic gaining more market share over the past few years, it ‘s more important than ever for websites to have a mobile version of their webpage, a specific version tailored to smaller screens and fast load time. And with it has come a wider adoption of using responsive design for mobile users versus the traditional mobile sites.

In the eyes of Google, does response design or traditional mobile design leverage a higher SEO value? Fortunately, Google’ s Distinguished Engineer Matt Cutts tackled this issue in a recent webmaster help video.

Responsive Design vs. a Mobile Site

First, a lot of people have questions about what exactly is a responsive design. It is definitely something that ‘s newer, and many webmasters still don’ t have

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Why Your Klout Score Matters

Status updates, comments, tweets, shares, retweets, likes, +1s – all of these data points help social media analysts and marketers gauge the influence of a particular person or business.

With the different metrics and analytics tools available on the market, what is one metric that 400 million social media users can use to measure

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Infographic: Instagram Marketing by the Numbers

Twitter marketing. Facebook marketing. Regular old marketing. Content marketing. The list of types of marketing that is prescribed to every marketing professional as if everyone knows everything all this intuitively continue to grow day in and day out.

Not to be left out, Instagram is staking its claim to the advertiser world that it

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The #Selfie Phenomenon [INFOGRAPHIC]

What is a #Selfie, you may ask?

Definition: A photo of oneself usually taken with a mobile phone and posted online to social media sites.

2005 to 2008 was dominated by MySpace, the largest social network then who started the selfie concept by letting users upload a ‘MySpace pic.’

Fast forward to August 28, 2013,

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Top Google Result Gets 36.4% of Clicks [Study]

It ‘s critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify.

Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.

Here’ s Optify ‘s look at CTRs on the top 20 sites:

Basically, Optify concludes that moving up to the top spot in Google from second or third could triple visits to your website.

Optify’ s study of U.S. Google search engine results pages, conducted in December 2010, analyzed organic keyword visits for B2B and B2C websites. Optify analyzed data from 250 randomly chosen sites and an initial set of 10,000 keywords.

Here are some of Optify ‘s other findings.

Importance of Page 1

The average CTR on Page 1 of Google was 8.9 percent, but the average CTR on Page 2 was 1.5 percent. Ranking first on Page 2 had a slight benefit over ranking in the last spot on Page 1 (2.6 percent vs. 2.2 percent CTR).

Optify concludes that, because predicting which position your site will appear in Google is basically impossible, your SEO efforts should first focus on getting on Page 1, and then on investing in working your way up to one of the top three spots. Also, ranking beyond Page 2, while good for tracking trends, has almost no business value, Optify noted.

Head Terms vs. Long Tail

Optify’ s study defined head terms as keywords with more

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