The 17th December version of Facebook’s Pages Terms previously prevented any kind of marketing in the cover image, and text was not allowed to comprise more than 20% of the image area. Page owners had to compromise by making sure that they advertised within the page and tried to creatively draw in consumers. However, it seems as though the Pages Terms Platforms changed overnight and simultaneously opened up a great method for marketing.
Previously, or at least until March 20th, the Page Features determined under subsection B (Cover) that cover images may not include:
- images with more than 20% text;
- price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
- contact information such as a website address, email. mailing address, or information that should go in your Page’s “About” section;
- references to Facebook features or actions, such as “Like” or “Share” or an arrow point from the cover photo to any of these features; or
- calls to action, such as “Get it now” or “Tell your friends.”
These rules were generally accepted as fixed and permanent for quite some time. Now, however, the rules have changed, though the recent change seems to not have truly hit quite yet. There are still some rules in place, and the date of the guidelines does not reflect the recent change. However, it now seems that Page owners can encourage visitors to click, like, buy, tell their friends, get money off, or even get contact information. The difference is remarkable.
The Page Features rules have changed under subsection B (Cover) to the following:
- All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
This opens a completely new method of marketing consumers, one that is very obvious when they click on a company’s page. Page owners can now utilize their cover photos as a method of advertising, which is fantastic since cover photos are of the first things consumers see when they enter into a page. Facebook’s changing of the rules may not remain permanent, so it would be best to frequently check the website to make sure that they have not changed. However, as for now, companies and Page owners are free to call visitors to action, which could promote more interest than they had before. This silent change has come as a surprise and is definitely a viable option as a call to action.
Facebook’s loosened grip may not last long, however, so it is recommended that marketing Page owners take full advantage of the opportunity to call consumers to action while they can!