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Why ‘Voice Search’ Will Change Your SEO And Content Marketing

In November Google launched their voice-activated search for laptops and PC’s. Voice search has been around for a while on mobile devices, most notably Siri on iPhones and now it is on your PC. Voice search is most definitely coming of age and it has implications for both SEO and content marketing. Those of you on Chrome will probably already be aware of the ‘search by voice’ icon that has …Read More

How Social Proof Killed the Sales Funnel (and Reinvented It)

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos. Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words …Read More

Why Do I Need An Animated Web Video?

Because Video Increases Conversions! Here are some stats about Video and Site Conversions Visitors who view product videos are 64-85% more likely to purchase after watching a video. People stay on a webpage with a video two minutes longer than on one with no video. Internet Retailer, April 2010 Internet Retailer reports that shoppers who viewed video on stacks and stacks product pages are 144% more likely to “add to cart”than other shoppers. Internet Retailer, …Read More

Company’s Amazing Reply to a Raging Customer Has Fans and Orders Pouring In ‘Family first, product second’

Every once in a while, giving a foul-tempered customer a public skewering can be good for business. At least that seems to be the lesson of Liberty Bottleworks, whose polite but eviscerating reply to a Facebook complaint has gone viral and generated vocal support for the small business. Although the original conversation has since been removed from the Washington-based company’s Facebook page, a screenshot that’s been widely passed around online …Read More

Are You ‘Layering’ SEO? You Should Be.

SEO isn’t what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to …Read More

Will Google Hummingbird Change Your SEO Strategy?

As experts in internet marketing, we’re in the business of giving our SEO clients in Reno the most up to date best practices.  It’s never a great idea to scrap everything because something new is coming out, but there are a few changes on the horizon that everyone should be aware of. Google has announced a few updates that could change things slightly. These changes include: • Google Hummingbird • The encryption …Read More

Why Your Klout Score Matters

Status updates, comments, tweets, shares, retweets, likes, +1s – all of these data points help social media analysts and marketers gauge the influence of a particular person or business. With the different metrics and analytics tools available on the market, what is one metric that 400 million social media users can use to measure their own social media influence? A Klout Score. Founded in San Francisco in 2009, Klout is a company …Read More

Is Social Media a Waste of Time? [Infographic]

It was in 2005 that I perceived a pattern that fascinated me and it was that teens were getting fixated on a long range informal communication site called Myspace.is Social Media a Waste of Time? I didn’t make a record as it appeared a waste of time and I had more critical things to do. In 2008 I was welcomed by a companion to join Facebook and on marking in …Read More

Twitter Announces Scheduled Tweets – Here’s What It Means For Marketers

Twitter has announced a new tool exclusively for Twitter Ads users – Scheduled Tweets. It lets the users create a tweet and then schedule a date and time for it to be sent out, up to a year in advance. What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of? And what does …Read More

Infographic: Instagram Marketing by the Numbers

Twitter marketing. Facebook marketing. Regular old marketing. Content marketing. The list of types of marketing that is prescribed to every marketing professional as if everyone knows everything all this intuitively continue to grow day in and day out. Not to be left out, Instagram is staking its claim to the advertiser world that it should be part of their overall plan. Why you ask? Well, there are some rather large …Read More