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SEO

Did Google’s Fred update hit low-value content sites that focus on revenue, not users?

Last week, we reported about a new unconfirmed Google ranking update that is going by the name of Fred. Google has not confirmed this update. In fact, they told us they have no comment at all on this. That being said, I spent the weekend collecting sample URLs of webmasters who claimed to have been hit by this update. After reviewing now upward of 100 different sites, I believe this …Read More

7 SEO strategies to implement in 2015

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last. Like most technology, what was applied last year in online marketing efforts may already be outdated. Those tactics are dying a slow half-life while the competition is jumping to the top of search. …Read More

The Essentials of SEO for Small Business

This article is the second in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing. This week we will focus on SEO or search engine optimization, which can often be a misunderstood topic …Read More

Report: Increasing Demand For Digital Communicators

Report: Increasing demand for digital communicators By Kevin Allen | Posted: June 30, 2014 Good news for digital communicators: You’re more in demand than ever before. The latest “Rising CCO” report from executive search company Spencer Stuart shows that three-quarters of chief communications officers say they’re hiring more digital and social media staff than ever before.The study also shows that the communications and marketing are growing closer. The number of CCOs who are now …Read More

Link Building Glossary

Link Building Glossary Marketing and link building terms have become second nature to us. Sometimes we forget that not everyone spends their who life building links. With that in mind, we’ve dedicated ourselves to creating a glossary of frequently used terms for the link building layperson. We will continue to update this list. If you find any terms that you are unfamiliar with or have general questions, please contact us. …Read More