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Social Media

Make Facebook’s Algorithm Change Work For You, Not Against You

Recently, many Facebook page admins have experienced a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it. We analyze and monitor this type of data for …Read More

Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

Customer service is all about ‘convenience.’ Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn’t to grab your telephone, your preferred ‘go to’ is the internet . In that case, live chat and social media customer service, are a company’s way to go! In the case of Royal Bank of Scotland, …Read More

Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile? A great LinkedIn company profile can complement your website and allows you …Read More

How Social Proof Killed the Sales Funnel (and Reinvented It)

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos. Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words …Read More

Why Do I Need An Animated Web Video?

Because Video Increases Conversions! Here are some stats about Video and Site Conversions Visitors who view product videos are 64-85% more likely to purchase after watching a video. People stay on a webpage with a video two minutes longer than on one with no video. Internet Retailer, April 2010 Internet Retailer reports that shoppers who viewed video on stacks and stacks product pages are 144% more likely to “add to cart”than other shoppers. Internet Retailer, …Read More

Company’s Amazing Reply to a Raging Customer Has Fans and Orders Pouring In ‘Family first, product second’

Every once in a while, giving a foul-tempered customer a public skewering can be good for business. At least that seems to be the lesson of Liberty Bottleworks, whose polite but eviscerating reply to a Facebook complaint has gone viral and generated vocal support for the small business. Although the original conversation has since been removed from the Washington-based company’s Facebook page, a screenshot that’s been widely passed around online …Read More

The 5 Best Instagram Ads

Since being introduced early last month, Instagram ads have infiltrated users streams and now are being published nearly once a day. Here is a look at the 5 best Instagram ads so far: 5. Lexus Lexus used Instagram ads to highlight and bring more attention to it’s existing #LexusLens campaign as they took pictures of various Lexus cars on roadtrips across the nation. This is a great strategy for brands to emulate in future …Read More

Why Your Klout Score Matters

Status updates, comments, tweets, shares, retweets, likes, +1s – all of these data points help social media analysts and marketers gauge the influence of a particular person or business. With the different metrics and analytics tools available on the market, what is one metric that 400 million social media users can use to measure their own social media influence? A Klout Score. Founded in San Francisco in 2009, Klout is a company …Read More

Is Social Media a Waste of Time? [Infographic]

It was in 2005 that I perceived a pattern that fascinated me and it was that teens were getting fixated on a long range informal communication site called Myspace.is Social Media a Waste of Time? I didn’t make a record as it appeared a waste of time and I had more critical things to do. In 2008 I was welcomed by a companion to join Facebook and on marking in …Read More

7 Tips for Creating a Social Media Plan for Your Business

Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment. Then, when there …Read More