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Social Media

The #Selfie Phenomenon [INFOGRAPHIC]

What is a #Selfie, you may ask? Definition: A photo of oneself usually taken with a mobile phone and posted online to social media sites. 2005 to 2008 was dominated by MySpace, the largest social network then who started the selfie concept by letting users upload a ‘MySpace pic.’ Fast forward to August 28, 2013, when ‘Selfie’ has been officially added to Oxford Dictionary. All kinds of people from kids to important …Read More

The Good, the Bad and the Downright Ugly Truths About Online Reviews

This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review, even though none of them had ever used their products or service. This problem isn’t just …Read More

Is Facebook Really a Failure to Marketers?

What seems to be an unfair review of Facebook’s marketing platform by respected research firm Forrester has been making the media rounds. In an open letter to Facebook’s CEO Mark Zuckerberg, Forrester’s vice president and principal analyst Nate Elliot takes aim at the social network’s value for marketers. With the opening sentence, “Facebook is failing marketers,” Elliot delves into why Facebook has been a less than stellar social platform for these folks.  …Read More

Are Your Fans Among the Most Social on Facebook? (Infographic)

In addition to dressing a bit more smartly, we could all take another cue from the fashion industry–namely, how to boost Facebook engagement. Fashion-savvy brands have the strongest and most social communities on Facebook, according to an infographic from Socialbakers. Measuring activity from 5,000 Facebook users during one month, the graphic shows that fans of fashion, automobile, and e-commerce pages take the top three spots when it comes to total interactions, …Read More

6 Ways to Increase the Marketing Effectiveness of your Facebook Page – Infographic

Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook!  It seems that marketing with Facebook will provide you with the means to reach and engage with all of them. My quiet observation of  businesses and brands displays to me …Read More

How Much Time Does Social Media Marketing Really Take?

I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.”  Then, an already over-extended individual is suddenly charged with getting 1000 …Read More

The Role of Social Media in SEO

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website. For many years, ranking well in search engines was a relatively easy task and  depended on little more than creating keyword rich doorway pages stuffed full of …Read More

What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Sometimes business owners can learn a thing or two about social media management from sports stars and celebrities. In the closing minutes of Friday night’s basketball game between the L.A. Lakers and Golden State Warriors, Lakers star Kobe Bryant tore his left Achilles’ tendon. The following night, while still awaiting surgery, the All-Star shooting guard took to Facebook to vent about his feelings and whether or not it could be a career-ending injury. …Read More

How Social Media Can Boost a Shop’s Pet Projects

Los Angeles-based SPOT! opened in 2006 and moved to its current 4,000-square-foot location in 2009 to accommodate growth. With approximately 20 employees, SPOT operates a one-stop-shop for pets, with grooming, daycare, veterinary services and retail selections. From the same location, the company also runs Saving SPOT, a non-profit established in 2009 and dedicated to the rescue, rehabilitation and placement of dogs from shelters in greater L.A. According to rescue manager Ruby Siering, who doubles as the …Read More