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Keyword Research: How to find your real estate customers online [INFOGRAPHIC]

By Reno Techs
May 20, 2013
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We always talk about making it easier for our customers to find us online, and how keyword research is critical to making that happen. If you do any online marketing, SEO, advertising or content creation, the time you put into finding the right keywords to target will go a long way towards helping you connect your content to the search terms consumers are actually using. Without the right keywords, your content …Read More

Should You Have a Facebook Page if You Sell a Super-Niche Product?

By Reno Techs
May 18, 2013
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Only 2 million people in this country own horses, so just by selling a horse-specific product you’ve screened out more than 99% of the population. Does it make sense then to go on a mass market medium like Facebook? Pamela Carr thinks so. Carr, who works as a senior marketing manager for ecommerce at the Chicago Tribune Media Group, is working on a side project called Alleva-Wave, a new business …Read More

The Perky Side of Food Advertising: 20 Creative and Eye-Catching Restaurant Ads

By Mike Richardson
May 13, 2013
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Having the basic meal every day is very important for people to stay healthy and fit. Being able to get the right type of food could help you gain energy that would keep you going for the rest of the day. This is why you must carefully choose what to eat for your body to have all the nutrients that it needs. Now, with the advanced technology and changes being …Read More

How to Blog: Humanizing Your Brand

By Reno Techs
May 7, 2013
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So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter to shareholders). Don’t. Remember the real reason you’re creating a blog is to connect with your customers readers. You may …Read More

The Elements of a Perfect Facebook Contest App [INFOGRAPHIC]

By Mike Richardson
May 3, 2013
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The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a Facebook contest app. Yet so many people are still doing it wrong. They’re confused by Facebook’s complicated rules, and they don’t know how to create an app that actually does what they hope it will. Creating that perfect app is both an art and a science, and our …Read More

Hackers Point Large Botnet At WordPress Sites To Steal Admin Passwords And Gain Server Access

By Reno Techs
April 12, 2013
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If you’re running a WordPress site, now would be a good time to ensure you are using very strong passwords. According to reports fromHostGator and CloudFlare, there is currently a significant attack being launched at WordPress blogs across the Internet. For the most part, this is a brute-force dictionary-based attack that aim to find the password for the ‘admin’ account that every WordPress site sets up by default. HostGator’s analysis found that this is …Read More

5 Hidden Benefits of Social Media Marketing

By Reno Techs
April 12, 2013
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If you’re among the business owners or executives who got interested in social media marketing because of its potential to deliver new customers, you may be overlooking some important “hidden” benefits of social media marketing. Overlooking these benefits can be a problem, because it usually takes time to build your social media presence to the point that you can link it reliably to sales. These “hidden” benefits, however, often kick …Read More

Calls to Action Now Allowed on Facebook Page Cover Images

By Reno Techs
March 31, 2013
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The 17th December version of Facebook’s Pages Terms previously prevented any kind of marketing in the cover image, and text was not allowed to comprise more than 20% of the image area. Page owners had to compromise by making sure that they advertised within the page and tried to creatively draw in consumers. However, it seems as though the Pages Terms Platforms changed overnight and simultaneously opened up a great method …Read More

Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource [INFOGRAPHIC]

By Reno Techs
March 26, 2013
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With all that has changed due to the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain. Social media is getting a small upswing in advertising dollars, but it isn’t as much as one might think. It almost seems …Read More

How To Give And Take Feedback For Web Design Projects

By Reno Techs
March 25, 2013
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You’ve done all the leg work. The research was good, the sitemap made sense and the wire frames were spot on. You’ve spent the last 5 days designing in Photoshop perfecting every pixel, making sure all your buttons have a subtle gradient and that those drop shadows aren’t 1 pixel too blurry. Now it’s time to ask your client for feedback. This is the part of the project that I dislike the most. Presenting a new design then …Read More