Report: Increasing demand for digital communicators
The latest “Rising CCO” report from executive search company Spencer Stuart shows that three-quarters of chief communications officers say they’re hiring more digital and social media staff than ever before.The study also shows that the communications and marketing are growing closer. The number of CCOs who are now responsible for marketing has jumped 35 percent over the last two years.George Jamison, leader of Spencer Stuart’s Corporate Communications business, told CorpCommsmagazine:
Corporate communications is in a constant state of evolution as the growth of social communications continues to change the landscape. Our research shows that CCOs are working hard to equip themselves with the right tools and people to help them effectively navigate this world of change and stay socially-fluent.
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