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Tag Archives: ADVERTISING

Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile? A great LinkedIn company profile can complement your website and allows you …Read More

The Good, the Bad and the Downright Ugly Truths About Online Reviews

This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review, even though none of them had ever used their products or service. This problem isn’t just …Read More

Is Facebook Really a Failure to Marketers?

What seems to be an unfair review of Facebook’s marketing platform by respected research firm Forrester has been making the media rounds. In an open letter to Facebook’s CEO Mark Zuckerberg, Forrester’s vice president and principal analyst Nate Elliot takes aim at the social network’s value for marketers. With the opening sentence, “Facebook is failing marketers,” Elliot delves into why Facebook has been a less than stellar social platform for these folks.  …Read More

Should You Have a Facebook Page if You Sell a Super-Niche Product?

Only 2 million people in this country own horses, so just by selling a horse-specific product you’ve screened out more than 99% of the population. Does it make sense then to go on a mass market medium like Facebook? Pamela Carr thinks so. Carr, who works as a senior marketing manager for ecommerce at the Chicago Tribune Media Group, is working on a side project called Alleva-Wave, a new business …Read More