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What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Sometimes business owners can learn a thing or two about social media management from sports stars and celebrities. In the closing minutes of Friday night’s basketball game between the L.A. Lakers and Golden State Warriors, Lakers star Kobe Bryant tore his left Achilles’ tendon. The following night, while still awaiting surgery, the All-Star shooting guard took to Facebook to vent about his feelings and whether or not it could be a career-ending injury. …Read More