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Tag Archives: Customer Service

Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

Customer service is all about ‘convenience.’ Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn’t to grab your telephone, your preferred ‘go to’ is the internet . In that case, live chat and social media customer service, are a company’s way to go! In the case of Royal Bank of Scotland, …Read More

How Social Proof Killed the Sales Funnel (and Reinvented It)

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos. Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words …Read More

Connecting with Your Customer: Featuring Ted Rubin [VIDEO]

Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the …Read More