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Company’s Amazing Reply to a Raging Customer Has Fans and Orders Pouring In ‘Family first, product second’

Every once in a while, giving a foul-tempered customer a public skewering can be good for business. At least that seems to be the lesson of Liberty Bottleworks, whose polite but eviscerating reply to a Facebook complaint has gone viral and generated vocal support for the small business. Although the original conversation has since been removed from the Washington-based company’s Facebook page, a screenshot that’s been widely passed around online …Read More

Is Facebook Really a Failure to Marketers?

What seems to be an unfair review of Facebook’s marketing platform by respected research firm Forrester has been making the media rounds. In an open letter to Facebook’s CEO Mark Zuckerberg, Forrester’s vice president and principal analyst Nate Elliot takes aim at the social network’s value for marketers. With the opening sentence, “Facebook is failing marketers,” Elliot delves into why Facebook has been a less than stellar social platform for these folks.  …Read More

Why Your Business Should Never Take a Vacation from Facebook

Last week, Time magazine published an article that looked at why people quit Facebook. The researchers who inspired the story found that most of the 310 people had participated in a survey about a QuitFacebookDay campaign (72 percent) were men. The top reason they cited for leaving was “concern about privacy.” We recently “quit” Facebook, too — for a whole week! — because we wanted to see what it would do to our engagement. …Read More

6 Ways to Increase the Marketing Effectiveness of your Facebook Page – Infographic

Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook!  It seems that marketing with Facebook will provide you with the means to reach and engage with all of them. My quiet observation of  businesses and brands displays to me …Read More

How Hashtags Attract Wealthy Customers

Have you incorporated hashtags in your online marketing yet? If you’re still on the fence, here are three more reasons to get moving. Hashtags are a great way to target high net worth customers, and what business couldn’t benefit from at least a few more of those? Here they are: 1. High Net Worth Customers Are Learning To Embrace Social Media The number of affluent Americans using social media is increasing, according …Read More

Best Times to Post on Social Media [INFOGRAPHIC]

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to …Read More

Calls to Action Now Allowed on Facebook Page Cover Images

The 17th December version of Facebook’s Pages Terms previously prevented any kind of marketing in the cover image, and text was not allowed to comprise more than 20% of the image area. Page owners had to compromise by making sure that they advertised within the page and tried to creatively draw in consumers. However, it seems as though the Pages Terms Platforms changed overnight and simultaneously opened up a great …Read More

5 Common Mistakes That Can Ruin Your Social Media Strategy

People make mistakes, and so do businesses. Social media marketing is one place where it’s all too easy to make mistakes that can have long-lasting effects on your social media strategy or company reputation. There are many kinds of mistakes that can hurt your social media strategy, but here are five that can actually ruin a social media strategy. They’re easy to make, and difficult to overcome. Luckily, they’re also …Read More

Social Media Marketing Wins and Fails

2012 is behind us and now we have the opportunity to reflect on the wins (and fails) of social media marketing. While we know that 2012 was chock full of companies’ social media snafus, some of them hilariously memorable, some good came out of 2012 as well. Successful campaigns from Nike to the film Bully, the successes of 2012 are just as heartwarming as the failures were painful. The infamous …Read More

Facebook’s ‘Conversion Measurement’

Here is a great article from Amy Porterfield on 3 Ways Facebook’s ‘Conversion Measurement’ Can Help Improve Your Ad Strategy. Facebook recently rolled out a new feature called “conversion measurement,” which allows anyone using Facebook ads to measure exactly which ads result in conversions, and marketers and advertisers to track the return on investment for individual ads in a much more sophisticated way. So, if you use Facebook ads and …Read More