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12 most overused fonts that can damage your brand

The lack of brand discipline is something I notice often when I work with small businesses. It can be very damaging.Exposure of a consistent brand is essential to building name recognition. To achieve it, companies need image guidelines that all of their employees follow; these must include a company font to be used on all communications, presentations, etc.That font will speak to your brand forever. To make sure it has strength, here are 12 …Read More