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Tag Archives: MARKETING

Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile? A great LinkedIn company profile can complement your website and allows you …Read More

How Social Proof Killed the Sales Funnel (and Reinvented It)

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos. Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words …Read More

The Good, the Bad and the Downright Ugly Truths About Online Reviews

This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review, even though none of them had ever used their products or service. This problem isn’t just …Read More

Colin Kaepernick shaved eyebrow in great EA Sports marketing ploy

Colin Kaepernick “shaved” off one of his eyebrows after losing a bet to Russell Wilson over the Seattle Seahawks-San Francisco 49ers game on Sunday night, but it was all done as part of a brilliant marketing scheme by EA Sports. Kaepernick and Wilson starred in a commercial over the offseason promoting EA Sports’ NFL video game Madden 25. While they made the commercial, they also recorded a bit where they bet each other …Read More

Apple vs. Samsung: Why ‘Cool’ Isn’t Enough to Win

This battle won’t be won by the hippest brand. As Samsung shows, hustle and hard work matter more against an entrenched competitor. The newest pundit meme in high tech is wondering whether Samsung is out-cooling Apple in consumer electronics, as the South Korean manufacturer takes a market share league. The Wall Street Journal asks, “Has Apple Lost Its Cool to Samsung?” CNBC asks “Who’s Cooler Now?” Kudos to Forbes contributor Larissa Faw who at least asked …Read More

Half Your Website’s Bounce Rate in 60 Seconds

What is bounce rate and why should you care about it? Bounce rate is the percentage of visitors to your site that only visit one page on your site then leave. The average for most sites is between 40% and 60% according to Google. The lower your bounce rate is the longer your potential customers or subscribers will be sticking around on your site. If they’re sticking around it means …Read More

How to Set an Effective Marketing Budget for Social Media Promotion

Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise social media because let’s be honest, there are very few people without at least one account. Most of us have more than one. Here are some tips for setting a marketing budget. One-Time and Constant You’ll always have …Read More

Make Better Business Decisions by Conducting Consumer Research on Social Media

Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome. But, consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are providing their answers and insight. Have you ever thought about utilizing social media as a supplement, or outright replacement to more traditional consumer research? Conducting consumer research via …Read More

5 Types of Social Media Content Your Audience Really Wants

Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do we let them into a world where we’re sharing and consuming content from the people closest to us? Social media has provided a unique opportunity for consumers and brands to …Read More

Should You Have a Facebook Page if You Sell a Super-Niche Product?

Only 2 million people in this country own horses, so just by selling a horse-specific product you’ve screened out more than 99% of the population. Does it make sense then to go on a mass market medium like Facebook? Pamela Carr thinks so. Carr, who works as a senior marketing manager for ecommerce at the Chicago Tribune Media Group, is working on a side project called Alleva-Wave, a new business …Read More