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Tag Archives: Mobile apps

It’s Over For Paid Apps, With A Few Exceptions

Is it over for paid mobile apps? That’s the general thinking these days, as the App Stores fill up with “good enough” alternatives to paid apps, while major publishers game the charts with free offerings that make millions which can then be used for their ongoing user acquisition efforts. That’s one of the reasons why the top charts of the App Store have gotten so difficult to break into for new publishers today, …Read More

Why Your Mobile App Sucks And Will Never Sell

Peter Drucker once wrote: “because its purpose is to create a customer, the business has two — and only two — functions: marketing and innovation.” These words hold true for any business, including mobile apps. If you’re building a mobile app to become a successful business, you have to do two things right: innovate and reach out to customers effectively for your story to be bought into. There are many deal-breakers, but these six mistakes …Read More