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Tag Archives: seo

7 SEO strategies to implement in 2015

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last. Like most technology, what was applied last year in online marketing efforts may already be outdated. Those tactics are dying a slow half-life while the competition is jumping to the top of search. …Read More

The Essentials of SEO for Small Business

This article is the second in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing. This week we will focus on SEO or search engine optimization, which can often be a misunderstood topic …Read More

Link Building Glossary

Link Building Glossary Marketing and link building terms have become second nature to us. Sometimes we forget that not everyone spends their who life building links. With that in mind, we’ve dedicated ourselves to creating a glossary of frequently used terms for the link building layperson. We will continue to update this list. If you find any terms that you are unfamiliar with or have general questions, please contact us. …Read More

Google Destroys Rap Genius Search Rankings As Punishment For SEO Spam, But Resolution In Progress

Google hit back hard today after it learned lyrics site Rap Genius had been using dubious SEO tricks to attain top spots in search results. Now RapGenius.com doesn’t appear on the first page of results for a search of “Rap Genius”, and popular queries like “Jay-Z Holy Grail Lyrics” don’t bring up the startup like they used to. [Update: But the two companies are working on a resolution.] Founded in 2009, Rap Genius is a …Read More

Are You ‘Layering’ SEO? You Should Be.

SEO isn’t what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to …Read More

Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO

With mobile traffic gaining more market share over the past few years, it’s more important than ever for websites to have a mobile version of their webpage, a specific version tailored to smaller screens and fast load time. And with it has come a wider adoption of using responsive design for mobile users versus the traditional mobile sites. In the eyes of Google, does response design or traditional mobile design …Read More

Will Google Hummingbird Change Your SEO Strategy?

As experts in internet marketing, we’re in the business of giving our SEO clients in Reno the most up to date best practices.  It’s never a great idea to scrap everything because something new is coming out, but there are a few changes on the horizon that everyone should be aware of. Google has announced a few updates that could change things slightly. These changes include: • Google Hummingbird • The encryption …Read More

Why Won’t My New Website Rank?

Launching a new business website is exciting.  People are looking for information online and building a website is the first step towards improving your visibility.  When you launch a new site, you can really take the website in any direction.  It’s a smart idea to consider on-site search engine optimization right from the start by getting insights from an SEO consultant.  However, it’s necessary to understand that no matter how …Read More

The Role of Social Media in SEO

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website. For many years, ranking well in search engines was a relatively easy task and  depended on little more than creating keyword rich doorway pages stuffed full of …Read More