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Are You ‘Layering’ SEO? You Should Be.

SEO isn’t what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to …Read More