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Tag Archives: Social Customer

Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

Customer service is all about ‘convenience.’ Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn’t to grab your telephone, your preferred ‘go to’ is the internet . In that case, live chat and social media customer service, are a company’s way to go! In the case of Royal Bank of Scotland, …Read More

How Social Proof Killed the Sales Funnel (and Reinvented It)

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos. Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words …Read More

The Role of Social Media in SEO

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website. For many years, ranking well in search engines was a relatively easy task and  depended on little more than creating keyword rich doorway pages stuffed full of …Read More

How to Set an Effective Marketing Budget for Social Media Promotion

Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise social media because let’s be honest, there are very few people without at least one account. Most of us have more than one. Here are some tips for setting a marketing budget. One-Time and Constant You’ll always have …Read More

Make Better Business Decisions by Conducting Consumer Research on Social Media

Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome. But, consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are providing their answers and insight. Have you ever thought about utilizing social media as a supplement, or outright replacement to more traditional consumer research? Conducting consumer research via …Read More

5 Types of Social Media Content Your Audience Really Wants

Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do we let them into a world where we’re sharing and consuming content from the people closest to us? Social media has provided a unique opportunity for consumers and brands to …Read More