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Tag Archives: Social Media Marketing

The Good, the Bad and the Downright Ugly Truths About Online Reviews

This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance writers up to $10 per positive review, even though none of them had ever used their products or service. This problem isn’t just …Read More

Is Facebook Really a Failure to Marketers?

What seems to be an unfair review of Facebook’s marketing platform by respected research firm Forrester has been making the media rounds. In an open letter to Facebook’s CEO Mark Zuckerberg, Forrester’s vice president and principal analyst Nate Elliot takes aim at the social network’s value for marketers. With the opening sentence, “Facebook is failing marketers,” Elliot delves into why Facebook has been a less than stellar social platform for these folks.  …Read More

Connecting with Your Customer: Featuring Ted Rubin [VIDEO]

Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the …Read More

6 Ways to Increase the Marketing Effectiveness of your Facebook Page – Infographic

Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook!  It seems that marketing with Facebook will provide you with the means to reach and engage with all of them. My quiet observation of  businesses and brands displays to me …Read More

Half Your Website’s Bounce Rate in 60 Seconds

What is bounce rate and why should you care about it? Bounce rate is the percentage of visitors to your site that only visit one page on your site then leave. The average for most sites is between 40% and 60% according to Google. The lower your bounce rate is the longer your potential customers or subscribers will be sticking around on your site. If they’re sticking around it means …Read More

The Role of Social Media in SEO

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website. For many years, ranking well in search engines was a relatively easy task and  depended on little more than creating keyword rich doorway pages stuffed full of …Read More

How Social Media Can Boost a Shop’s Pet Projects

Los Angeles-based SPOT! opened in 2006 and moved to its current 4,000-square-foot location in 2009 to accommodate growth. With approximately 20 employees, SPOT operates a one-stop-shop for pets, with grooming, daycare, veterinary services and retail selections. From the same location, the company also runs Saving SPOT, a non-profit established in 2009 and dedicated to the rescue, rehabilitation and placement of dogs from shelters in greater L.A. According to rescue manager Ruby Siering, who doubles as the …Read More

How to Set an Effective Marketing Budget for Social Media Promotion

Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise social media because let’s be honest, there are very few people without at least one account. Most of us have more than one. Here are some tips for setting a marketing budget. One-Time and Constant You’ll always have …Read More

Make Better Business Decisions by Conducting Consumer Research on Social Media

Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome. But, consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are providing their answers and insight. Have you ever thought about utilizing social media as a supplement, or outright replacement to more traditional consumer research? Conducting consumer research via …Read More

5 Types of Social Media Content Your Audience Really Wants

Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do we let them into a world where we’re sharing and consuming content from the people closest to us? Social media has provided a unique opportunity for consumers and brands to …Read More