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Tag Archives: Social Media

The Top 7 Online Marketing Trends That Will Dominate 2014

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience …Read More

6 Ways to Increase the Marketing Effectiveness of your Facebook Page – Infographic

Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook!  It seems that marketing with Facebook will provide you with the means to reach and engage with all of them. My quiet observation of  businesses and brands displays to me …Read More

How Much Time Does Social Media Marketing Really Take?

I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.”  Then, an already over-extended individual is suddenly charged with getting 1000 …Read More

Half Your Website’s Bounce Rate in 60 Seconds

What is bounce rate and why should you care about it? Bounce rate is the percentage of visitors to your site that only visit one page on your site then leave. The average for most sites is between 40% and 60% according to Google. The lower your bounce rate is the longer your potential customers or subscribers will be sticking around on your site. If they’re sticking around it means …Read More

The Role of Social Media in SEO

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website. For many years, ranking well in search engines was a relatively easy task and  depended on little more than creating keyword rich doorway pages stuffed full of …Read More

What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Sometimes business owners can learn a thing or two about social media management from sports stars and celebrities. In the closing minutes of Friday night’s basketball game between the L.A. Lakers and Golden State Warriors, Lakers star Kobe Bryant tore his left Achilles’ tendon. The following night, while still awaiting surgery, the All-Star shooting guard took to Facebook to vent about his feelings and whether or not it could be a career-ending injury. …Read More

How to Set an Effective Marketing Budget for Social Media Promotion

Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise social media because let’s be honest, there are very few people without at least one account. Most of us have more than one. Here are some tips for setting a marketing budget. One-Time and Constant You’ll always have …Read More

Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study]

The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. This is up 5 percent from last year and 64 percent since 2005 when Pew first started studying social adoption. “Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older …Read More

Make Better Business Decisions by Conducting Consumer Research on Social Media

Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome. But, consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are providing their answers and insight. Have you ever thought about utilizing social media as a supplement, or outright replacement to more traditional consumer research? Conducting consumer research via …Read More