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Tag Archives: Social Media

The Use of Social Media in Schools [INFOGRAPHIC]

There is something about Facebook, and all of social media, that makes it work especially well within a school community. What began in the post-secondary realm has spread like wildfire throughout the world, but it has returned to academia on a younger scale. The social part of it is obvious, but for elementary school students and up the educational benefits are proving to be even more powerful than likes and …Read More

Fortune 500 companies and social media: bullish? Kinda.

“2013 Fortune 500 are bullish on social media,” reads the admittedly clever-ish headline. But are America’s top corporations finally getting onboard with content marketing and social media? Well…sorta…kinda; certainly more than in recent years, according to a new study produced by the University of Massachusetts-Dartmouth. “The 2013 Fortune 500 have now fully embraced new communications tools that have taken so many other sectors by storm,” reads the report’s conclusion. “In …Read More

The Art of Getting Retweets

According to Techi, creating tweets that people want to retweet is more of an art than a science. If you’re not Justin Bieber or the leader of the free world, retweet notifications in your Twitter Interactions feed can be hard to come by. Fortunately, this infographic from QuickSprout has some solid tips for helping your tweets get shared more. Be warned: Most of the tips in this infographic are best …Read More

5 Types of Social Media Content Your Audience Really Wants

Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do we let them into a world where we’re sharing and consuming content from the people closest to us? Social media has provided a unique opportunity for consumers and brands to …Read More

Google Plus Best Practices for Brands

In part 1 “Google+ for Brands: 4 Reasons your Brand Should Be on it”, we learned that over 500 million people are connecting in Google+ and that the network draws the second largest active follower-base after Facebook. And if that isn’t enough, we discussed the top 4 value propositions for having your brand present on Google Plus: Better discovery, deeper engagement, increased marketing performance across the web and measurable impact. …Read More

The best social media tools of 2013 (so far)

It’s been a while since I’ve cobbled together a look at some of the newer social media tools making an impact. The aim is to highlight hidden gems that can ease your online life, as opposed to talking about mainstream tools that get big chunks of air time. Some similar posts from the past can be found here. Enough reminiscing—let’s take a look at the new tools, sites, and Web …Read More

Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource [INFOGRAPHIC]

With all that has changed due to the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain. Social media is getting a small upswing in advertising dollars, but it isn’t as much as one might think. It almost seems …Read More

Social Media Marketing Wins and Fails

2012 is behind us and now we have the opportunity to reflect on the wins (and fails) of social media marketing. While we know that 2012 was chock full of companies’ social media snafus, some of them hilariously memorable, some good came out of 2012 as well. Successful campaigns from Nike to the film Bully, the successes of 2012 are just as heartwarming as the failures were painful. The infamous …Read More

Facebook’s ‘Conversion Measurement’

Here is a great article from Amy Porterfield on 3 Ways Facebook’s ‘Conversion Measurement’ Can Help Improve Your Ad Strategy. Facebook recently rolled out a new feature called “conversion measurement,” which allows anyone using Facebook ads to measure exactly which ads result in conversions, and marketers and advertisers to track the return on investment for individual ads in a much more sophisticated way. So, if you use Facebook ads and …Read More