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Tag Archives: Social Networks

Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

Customer service is all about ‘convenience.’ Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn’t to grab your telephone, your preferred ‘go to’ is the internet . In that case, live chat and social media customer service, are a company’s way to go! In the case of Royal Bank of Scotland, …Read More

Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile? A great LinkedIn company profile can complement your website and allows you …Read More

How Social Proof Killed the Sales Funnel (and Reinvented It)

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos. Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words …Read More

The #Selfie Phenomenon [INFOGRAPHIC]

What is a #Selfie, you may ask? Definition: A photo of oneself usually taken with a mobile phone and posted online to social media sites. 2005 to 2008 was dominated by MySpace, the largest social network then who started the selfie concept by letting users upload a ‘MySpace pic.’ Fast forward to August 28, 2013, when ‘Selfie’ has been officially added to Oxford Dictionary. All kinds of people from kids to important …Read More

The Role of Social Media in SEO

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website. For many years, ranking well in search engines was a relatively easy task and  depended on little more than creating keyword rich doorway pages stuffed full of …Read More

How to Set an Effective Marketing Budget for Social Media Promotion

Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise social media because let’s be honest, there are very few people without at least one account. Most of us have more than one. Here are some tips for setting a marketing budget. One-Time and Constant You’ll always have …Read More

Make Better Business Decisions by Conducting Consumer Research on Social Media

Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome. But, consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are providing their answers and insight. Have you ever thought about utilizing social media as a supplement, or outright replacement to more traditional consumer research? Conducting consumer research via …Read More

Fortune 500 companies and social media: bullish? Kinda.

“2013 Fortune 500 are bullish on social media,” reads the admittedly clever-ish headline. But are America’s top corporations finally getting onboard with content marketing and social media? Well…sorta…kinda; certainly more than in recent years, according to a new study produced by the University of Massachusetts-Dartmouth. “The 2013 Fortune 500 have now fully embraced new communications tools that have taken so many other sectors by storm,” reads the report’s conclusion. “In …Read More

Best Times to Post on Social Media [INFOGRAPHIC]

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to …Read More