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Tag Archives: Strategy

Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile? A great LinkedIn company profile can complement your website and allows you …Read More

How Social Proof Killed the Sales Funnel (and Reinvented It)

RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos. Social proof is the new currency of credibility today. Because buyers now rule the marketplace, their words …Read More

Make Better Business Decisions by Conducting Consumer Research on Social Media

Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome. But, consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are providing their answers and insight. Have you ever thought about utilizing social media as a supplement, or outright replacement to more traditional consumer research? Conducting consumer research via …Read More