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Twitter Announces Scheduled Tweets – Here’s What It Means For Marketers

Twitter has announced a new tool exclusively for Twitter Ads users – Scheduled Tweets. It lets the users create a tweet and then schedule a date and time for it to be sent out, up to a year in advance. What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of? And what does …Read More

The #Selfie Phenomenon [INFOGRAPHIC]

What is a #Selfie, you may ask? Definition: A photo of oneself usually taken with a mobile phone and posted online to social media sites. 2005 to 2008 was dominated by MySpace, the largest social network then who started the selfie concept by letting users upload a ‘MySpace pic.’ Fast forward to August 28, 2013, when ‘Selfie’ has been officially added to Oxford Dictionary. All kinds of people from kids to important …Read More

Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study]

The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. This is up 5 percent from last year and 64 percent since 2005 when Pew first started studying social adoption. “Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older …Read More

Best Times to Post on Social Media [INFOGRAPHIC]

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to …Read More

5 Common Mistakes That Can Ruin Your Social Media Strategy

People make mistakes, and so do businesses. Social media marketing is one place where it’s all too easy to make mistakes that can have long-lasting effects on your social media strategy or company reputation. There are many kinds of mistakes that can hurt your social media strategy, but here are five that can actually ruin a social media strategy. They’re easy to make, and difficult to overcome. Luckily, they’re also …Read More

Social Media Marketing Wins and Fails

2012 is behind us and now we have the opportunity to reflect on the wins (and fails) of social media marketing. While we know that 2012 was chock full of companies’ social media snafus, some of them hilariously memorable, some good came out of 2012 as well. Successful campaigns from Nike to the film Bully, the successes of 2012 are just as heartwarming as the failures were painful. The infamous …Read More