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Twitter Announces Scheduled Tweets – Here’s What It Means For Marketers

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Twitter has announced a new tool exclusively for Twitter Ads users – Scheduled Tweets. It lets the users create a tweet and then schedule a date and time for it to be sent out, up to a year in advance.

What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of? And what does this mean for similar services like Buffer?

I hope you’ll get the answers to all of these questions in this post. Let’s get into it.

How to Schedule Tweets

If you haven’t already signed up, go to ads.twitter.com to sign up for an advertiser account. Then, you can either select the blue “Compose Tweet” button or go to the new “Creatives” tab and select “Tweets”:

twitter-ads-creatives

Select “Only Scheduled Tweets.”

only-scheduled-tweets

And select “Compose a Scheduled Tweet” or “Compose Tweet”:

compose-scheduled-tweet

You’ll be presented with a box:

compose-tweet

Select Scheduling and write your message, and then select a date and time:

scheduled-tweets

Once you’ve formed the perfect tweet, select “Schedule Tweet.” Then, you’ll see a notification box:

post-scheduled-tweet

And you’ll see it in your “All Tweets” column:

all-tweets-twitter

By selecting “Only Scheduled Tweets,” you’ll see that list:

only-scheduled-tweets-column

Now that you know how to use Scheduled Tweets, let’s get into what you can use it for.

4 Awesome Things You Can Do with Scheduled Tweets

1. Anticipation of a Timely Opportunity

Do you know that you will need to tweet something two months from now?

Would you like to craft your tweet right now and schedule it to be sent at a specific time?

With scheduled tweets, you can do just that. Write your tweet and have it sent at the optimal time. Let’s look at a few examples where you can do that.

Many tweet out current or upcoming sales:

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