Because Video Increases Conversions!
Here are some stats about Video and Site Conversions
Visitors who view product videos are 64-85% more likely to purchase after watching a video.
People stay on a webpage with a video two minutes longer than on one with no video.
Internet Retailer, April 2010
Internet Retailer reports that shoppers who viewed video on stacks and stacks product pages are 144% more likely to “add to cart”than other shoppers.
Internet Retailer, March 2011
Online retailer Living Direct finds that videos boost conversion as well as increase time spent on site by 9%.
Internet Retailer, October 2010
Cost Effective, What’s My ROI?
What is a conversion worth? If only half the visitors to your site watched your video, and your conversion rate increased 64%-85%, what would that be worth over a one year period? Statistics show that conversions are increased by video. If the video is effective it will pay for itself many times over.
If you’re still unsure of whether web animation is right for you, check out some of this research data
Industry statistics show that viewers retain 58% more information watching a presentation than reading* from something like a booklet. This means they will be more receptive to you and your product with a web video than they would be with a boring old print advertisement. And if we add in text and audio, the results are even more powerful. Retention and comprehension rates rise dramatically when multiple senses are used watching a video.
*Source Canadian Journal Of Psychology (1991) Volume: 45, Issue: 3, Publisher: Canadian Psychological Assn, Pages: 255-287
You Have FIVE Seconds
One of the critical issues to building a successful website and SEO campaign is telling your story and making the visitor want more in just a few seconds. On average, you have 5 seconds to capture the attention of the visitor in order to make them want to spend more time on your website. Understanding what your visitors are seeing is essential to reducing your website’s bounce rate. This statistic applies to any website.
If your product is an app that involves a new concept, you have an even greater challenge. Watching a video, especially an engaging, creative looking video, will at least get your visitors to spend a few more seconds on your site. If they like what they see, they will continue to watch. And if they like the concept, they will download it. When the average stay on a website with a video is 2 minutes longer (source: Comscore 8/2/10), your choice of whether or not to include video seems obvious.